Low ball technique example. Bundy believes that women make poor shoe salespersons, but hires a woman to sell his shoes anyway. Low ball technique example

 
 Bundy believes that women make poor shoe salespersons, but hires a woman to sell his shoes anywayLow ball technique example  anti-smoking advertisements that use charts and graphs to show how many people die from smoking-related causes each year C

ingratiation. | Meaning, pronunciation, translations and examplesthan commitment to a behavior was responsible for the effectiveness of the low-ball technique. The low-ball technique can be used in a variety of situations, but here is an example of how it might be employed in a sales. Perhaps the most nefarious use of the "price on application" term is as a mild low-ball technique even though no initial low price is given the potential buyer might expect a reasonable price and proceed to inquire. The second technique is known as the foot in the door technique; when someone begins by asking for something small and then increasing one's requests using the foot in the door technique. Lowball Highball Tactic in Negotiation Example-2. Watch out for tactics such as ‘highballing’ (starting with an unrealistically high offer), ‘lowballing’ (initially offering too low), ‘good cop, bad cop’ (using a friendly and a tough negotiator), and ‘nibbling’ (making small last-minute demands). a procedure for enhancing compliance by first obtaining agreement to a request and then revealing the hidden costs of this request. The low-balling technique is commonly used among salesmen and advertisers. . , A communicator is said to be _____ when he or she is perceived as both an expert and. anti-smoking advertisements that rely on celebrity spokespeople advocating for a reduction in cigarette use B. Conversely, the salesperson may also use a lowball offer, making it seem like they are giving the customer a great deal, when in. 1. The low-ball technique relies on our desire to be seen as favorable in the eyes of others. -A second group was asked the same, except they were not told a time. The text asserts that the tendency for oppressors to disparage their victims is an example of: A) how attitudes shape behavior. low-ball technique. In all three studies, a requester who. The low-ball technique, a tactic often used by automobile sales dealers to produce compliance from customers, was examined in a set of three experi-ments. g. A period of time must exist between requests. It is a ridiculous offer that is called a lowball/highball tactic. Example: Simple random sampling. What Is The Low-Ball Technique? The low-ball technique is a persuasive tactic frequently used, directly or indirectly, in selling. The low-balling technique is commonly used among salesmen and advertisers. C. Another good salary negotiation tactic you can use is the industry average - if you can get the salary range for the specific company it's even better. The study implemented the low-ball strategy by obtaining a decision from subjects to execute a target behavior and then raising the cost of performing that be-havior. The low-ball technique is a compliance strategy which is used to persuade a person to agree to a request. The Low-Ball Technique It is the purpose of the present article to use such an investigatory sequence in an ex-amination of the relationship of certain social. Study with Quizlet and memorize flashcards containing terms like What are social norms?, What are social roles?, What is an attribution? and more. This is a sort of fishing to determine if the other party is informed about the actual value of the interest at hand. The lowball technique can also be used for other types of costs, besides money. Once you're hooked, you're more likely to pay up, research shows. , apartment #2 sold in 2016 at $3. The foot-in-the-door technique, referred to as the FITD technique through the remainder of this article, follows a set pattern. Achieved roles. lowball technique. Question: QUESTION 38 Kim feels obligated to invite Henry to her birthday party because Henry invited her to his birthday party. In store purchases, you can see the application of this technique in sign-up forms. Find examples and compare them with other techniques for getting compliance. the foot-in-the-door technique. the that's-not-all techniqueDownload Low Ball Technique Example doc. Door in the face is an analogy to a. Total views 100+ McMaster University. Oct 5, 2021 - The low-ball technique is a very effective persuasion and sales technique made use of in psychology and marketing. Low-ball is used in a single transaction, for example in the direct conversation between a customer and a sales person. low-ball technique. o Look at the "neighborhood "drive carefully" sign example from class. C) low-ball technique. Compliance to the target request is greater than would have been the case if these costs had been made clear at the time of the initial request. A. Which persuasion technique is at play in this example? a fear appeal foot-in-the-door the lowball technique door-in-the-face, Antismoking ads have re-created the "Marlboro Man" commercial, set in the rugged outdoors, now showing a coughing, decrepit cowboy. Influence technique based on commitment, in which one starts with a small request in order to gain eventual compliance with a larger request. Where memory is required, the novel request may evoke the Von Restorff Effect. d. Click the card to flip 👆. (Glass & Seiter, 2018). Low-ball technique influence technique based on commitment, in which one first gets a person to comply with a seemingly low-cost request and only later reveals hidden additional costs A car salesperson tells their customer that car X is a steal at only $12,000 and the customer agrees to buy it. The lowball technique. low-ball d. Google Scholar. . The main goal of this project is to use emotion to persuade. Learn more about the Door-in-the-Face technique here. A mnemonic device (/ n ɪ ˈ m ɒ n ɪ k / nih-MON-ik) or memory device is any learning technique that aids information retention or retrieval in the human memory, often by associating the information with something that is easier to. Press question mark to learn the rest of the keyboard shortcuts. Find examples and compare them with other techniques for getting compliance. We will then look at some suggestions for fighting against our automatic tendencies. Get a hint. The low-ball technique is used to gain compliance as a person is led to accept performing a target behaviour without knowing the real cost of the request (Joule, 1987). Another commitment strategy that uses the two-part design is the low-ball strategy. The Lowball Technique . Using this technique, a person will first present a highly lucrative offer. Effectiveness of door-in-the-face and foot-in-the-door techniques of increasing compliance while making request varies slightly. 00 an hour, I may get 100% during the honeymoon period of the new job, but will probably only get 80% effort. This social influence technique involves a small request, which is first used as a set-up for a later, larger request. This describes the a. A person who has started enjoying an. Unfortunately, this human behavior can be. Related to this Question. Foot-in-the-door ( FITD) technique is a compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first. The low-ball technique is used to gain compliance as a person is led to accept performing a target behaviour without knowing the real cost of the request (Joule, 1987). It can, however, seem like a negotiation. Turn on the high emotional I. Study Questions Chapter 16 Learn with flashcards, games, and more — for free. d. However, just before he gets ready to sign the contract, the salesman tells Jabu that the sales manager will not approve the amount allowed for his trade-in, and that the. How does this technique work and what are the examples of the same, that is what we will tackle in this PsycholoGenie post. A typical example most people understand from this technique is sales people and vehicles. Negotiation tactics are techniques that can be used in the midst of negotiations to achieve objectives. Three experiments with 195 undergraduates examined the mediating process involved in the low-ball procedure for increasing compliance. The first form is the reduced-price strategy whereby a requester prices a product but improves the deal by lowering the price before the target responds to the initial request. A salesperson tells you it’s going to cost $5,000. So, for example, if a house is listed at £350,000, offers between £315,000 and £297,500 (or lower, of course) may be considered to fall into this definition. In all three of the Cialdini et al. Each of these techniques can. The lecturer says,. Snowball sampling or chain-referral sampling is defined as a non-probability sampling technique in which the samples have rare traits. . They include: Ethos is the persuasive technique that appeals to the person's ethics. the low-ball technique. Other practical examples include: A child asking for an allowance raise with the foot-in-the-door techniqueAbout Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright. a fear appeal C. Once you're hooked, you're more likely to pay up, research shows. -Researchers asked a class of first-year psychology students to volunteer to be a part of a study on cognition that would meet at 7 a. -foot-in-the-door technique. -effort justification strategy. Sampling techniques can be used in research survey software for optimum derivation. foot-in-the-door c. , Sam M. In all three studies, a requester who. Low Ball Technique Influence technique based on a commitment, in which one first gets a person to comply with a seemingly low-cost request and only later reveals hidden additional costs. lowball technique. John Spacey, October 20, 2021. Pages 40. supporting your sister who has decided to go cold turkey in order to quit smoking c. Méta-analyse Many techniques have been found in social psychological literature for gaining compliance with a request (see Dolinski, 2016 for an exhaustive. yasiralig. Then, reveal a. Low-Ball Technique | Negotiation SkillsHello, Friends in this video, I am sharing my experience regarding, low-ball technique used for negotiation. While many people will probably be mad afterward, the Low Ball Technique can work great to get more help than you expected. Telling the most interesting phycology lessons! 😊Story📜In this captivating video, dive into the fascinating world of persuasion as we unveil the secrets of. , lowball, foot-in-the-door, etc. Cialdini’s 6 Principles of Persuasion are reciprocity, scarcity, authority, commitment and consistency, liking and consensus. Low-ball is used in a single transaction, for example in the direct conversation between a customer and a sales person. The low-ball technique differs from the foot-in-the-door technique in that a small request is initially made in both instances, but the low-ball method aims only to obtain initial agreement so that this can be applied to the eventual, less favorable request. It relies on our ego, because we committed to one thing earlier we don't want to go back on our word. but when applied correctly, it can become a very persuasive technique. Commitment sets in when the initial offer is presented. Snowball sampling or chain-referral sampling is defined as a non-probability sampling technique in which the samples have rare traits. g. Attracting potential customers with “good deals”, and then informing them the “bad terms” after having the customers’ promises is called “low-ball-technique” in psychology. Ask for something quite large and receive a "no", then ask for something smaller and get a "yes". It was first demonstrated by Robert Cialdini and colleagues in the 1970s. The person who agrees to a small request initially is more likely (in order to be consistent) to comply later with a larger demand. Although Cialdini et al. e. 16: Milford has always strongly believed that it is wrong to cheat. This change in the terms of the agreement is often presented as something that is outside of the seller’s control, such as a change in price or. , _____ route processing more slowly builds implicit attitudes through repeated associations between. For example, imagine that you want to buy a woody chair. 0 (3 reviews) When is a person less likely to conform? (A) When the group is unanimous. The low-ball technique relies on our desire to be seen as favorable in the eyes of others. How to Use Foot In The Door Phenomenon in Your Business Strategy. , The principle of influence called scarcity describes situations in which _____. - Free-gift Technique. The low ball technique works by starting with a small request that is easy to agree to. Or maybe the seller inherited the property and wants to avoid the hassle of maintenance. foot-in-the-door technique. The Low-Ball Technique;. door-in-the-face effect. 1. What are Caldini's 6 factors (Principles)? Reciprocity, Consistency (Commitment), Scarcity, Consensus, Authority, Liking. The low-balling technique is commonly used among salesmen and advertisers. Learn what the types of persuasive techniques are and the most common methods. Once a person agrees to make a purchase or carry out an activity, they are inclined to accept the higher cost because they have already made a commitment. Study with Quizlet and memorize flashcards containing terms like Behavior initiated or changed in response to a request, as opposed to a command or direct order, is an example of _______. First, get the target to commit to the offer verbally or in writing. See disrupt-then-reframe technique; door-in-the-face technique; foot-in-the-door technique; low-ball technique; that’s-not-all technique. The low-ball technique consists of four distinct steps: Step 1: The salesperson presents an attractive offer to the customer. This is the _____ a. The core of the lowball technique consists of soliciting commitment from customers with a particularly seductive offer and then changing the deal for the worse. The American Management Association study of the most common. - "That's not all" Technique. Social influence resulting from the mental representation of others or our relationship with them. Low-Ball Technique in Psychology | Definition. a procedure for enhancing compliance by first obtaining agreement to a request and then revealing the hidden costs of this request. It involves making a small request first, which then leads to an agreement on a larger, more significant request later on. Low-ball technique 11. ” (291) Take an individual purchasing a boat for example. It was first demonstrated by Robert Cialdini and colleagues in the 1970s. The low-ball refers to a compliance technique in which a demand of someone to agree to a request is followed by telling the person the real cost of the request. Freedman and S. This technique is reminiscent of the highball tactic in that it starts with high and comes down. The offer will be attractive enough for the other party to it. Understand the definition of the low-ball technique and the psychology behind it. What are Caldini's 6 factors (Principles)? Reciprocity, Consistency (Commitment), Scarcity, Consensus, Authority, Liking. Nevertheless, we often do not pull back. If I give you a low-ball job offer, I run all kinds of risks: If you were making more money in the past, I run the risk of you only giving me a percentage of your best effort. Keep reading to learn more. This strategy involves getting a person to make a commitment and then raising the terms or stakes of that commitment. The theory is that the initial rejection puts the other side in the mood to be more agreeable. c. ” (291) Take an individual purchasing a boat for example. The lowball technique is described by the textbook as “a two-step compliance technique in which the influencer secures agreement with a request but then increases the size of that request by revealing hidden cost. For example, the Internal Revenue Service in the United States requires employers in industries where tipping is common to maintain meticulous records of all tips earned. The empty chair technique is a talk therapy exercise commonly used in Gestalt therapy. The technique, called The first step of looking to natural settings for examples of widely used tactics has also been sug- "throwing a low-ball" or "low-balling," is gested (McGuire, 1973) as a means for generating especially prevalent among new-car dealers. niccole on Chapter 11: Artifact 2: low ball tactic; niccole on Ch 14: Artifact 1. Low-ball technique influence technique based on commitment, in which one first gets a person to comply with a seemingly low-cost request and only later reveals hidden additional costs A car salesperson tells their customer that car X is a steal at only $12,000 and the customer agrees to buy it. Ascribed. . a two-step procedure for enhancing compliance that consists of (a) presenting an initial large request and then, before the person can respond, (b) immediately making the request more attractive by reducing it to a more modest target request or by offering some additional benefit. A very attractive initial offer is made to get people to commit themselves to an action, but then the terms are made less favorable. inviting a boss to dinner in an effort to secure a pay rise) but is commonly used in the course of everyday social encounters as a means of gaining the favor of friends and family, or to persuade colleagues and strangers to agree to. low-ball. Door in the face is an analogy to a. Later, you ask her to read the whole 15-page paper. cerning the reliability of low-ball procedures in enhancing compliance, a small field study was conducted. Another persuasive method, known as the door-in-the-face technique, takes the opposite approach to making requests. Procedure. This is the technique often seen in car sales when the. asking for a small commitment and, after gaining compliance, asking for a bigger. Asking for an Email. Although effective, its predicted superiority over several competing strategies was unconfirmed. It is also a time-convenient and cost-effective method and hence forms the basis of any research design. 33 subscribers. . ingratiation. The Low Ball Technique There are some compliance techniques through which a person can influence anyones. In bait-and-switch, the bait (such as in an advert) is often separate from the direct sales activity during which the switch is made, for example by saying the advertised product is not available (but a higher-priced, similar. She will most likely comply because of the a. In the first experimental study carried out on the low-ball technique, Cialdini et al. Using a sample of 160 subjects, the low-ball procedure was again tested. Amanda found herself drawn in to the story, and related to many of its elements. Knuckle mnemonic for the number of days in each month of the Gregorian Calendar. Updated: 11/21/2023Many set the figure at 10% to 15% below the listing price or lower. 309) is when a small request is asked before a large request. Study with Quizlet and memorize flashcards containing terms like What is a low ball technique?, Example of a Pro social behavior, Opposite of pro social behavior and more. Study with Quizlet and memorize flashcards containing terms like In the context of paths that lead to persuasion, smart advertisers tend to adopt marketing strategies that use the _____ route to persuasion on television to change their customer's thinking. This approach effectively turns counterparties into collaborators instead of adversaries, pooling their. four ways to gain compliance. A child who wants a parent to fund a night out starts by asking for about three times as much as they really want. Chapter 12 reading. generational. a that's-not-all technique b door-in-the-face technique c low-ball technique d foot-in-the-door technique and more. Once people make a commitment, they feel pressure (both from inside themselves and from others) to behave consistently with that commitment. For example, the willingness to complete a 50-item questionnaire was higher as a result of previously agreeing to a smaller request (e. Yes. It is the same when we see a ball flying very low, we can’t help but reach out to catch the ball. It was first demonstrated by Robert Cialdini and colleagues in the 1970s. all exact any . The lowball technique is related to Cialdini's principle of _____. As such, it is important to be aware of such tactics before walking into negotiations so that you can be prepared to defend your position. For example: In a car dealership, the salesperson may use the highball/lowball tactic by starting with an inflated price for a car, hoping that the customer will feel compelled to negotiate a lower price. d. Once the person has agreed to the request, the terms of the agreement are changed to make it less appealing. Impact: “$17 will provide clean. The low-ball technique is solid science. The experimenter phoned students saying that he was looking for students who would be. Total views 100+ CUNY College of Staten Island. Wait, but that's not all!! We'll throw in free shipping as well! Wait, but there's still more!. , & Elkes, R. western lily crossword clue. The adjusted appraisal value for REDACTED based on this comp is around $3. It appears that the salesman has effectively used. Compliance with the target request is greater following the initial. Learn the definition of impression management, study the impression management techniques and types, and view examples. changing of one's behavior as a result of other people directing or asking for the change. It. The moment they. The experimenter phoned students saying that he was looking. Chapter 12 reading. the door-in-the-face technique. Social psychologists. In the first experimental study carried out on the low-ball technique, Cialdini et al. Match words . An extreme example would be offering $1,000 for a brand new pick-up truck when the real value is closer to $30,000. 8K views 9 years ago. getting your parents to agree to cut their smoking down. The following are illustrative examples of. The present experiment was aimed at comparing the efficiency of the foot-in-the-door technique (Freedman and Fraser, 1966) to that of the low-ball technique (Cialdini Bassett, Cacioppo and Miller. (C) When the group cannot see how the person behaves. Expert Help. Low-balling is a technique designed to gain compliance by making a very attractive initial offer to induce a person to accept the offer and then making the terms less favorable. 65 million. The idea behind it is that the requesters place an offer that is hard to refuse (Kassin, Fein. Aim. Social Psych. These are particularly powerful if, for example, a professional athlete is pitching a. Snowball sampling is often used in qualitative research when the population is hard-to-reach or hidden. C. For these two criterion, the three low-ball conditions indeed revealed to be moreThe listing agent can tell you the circumstances of the sale. An example of the FAB technique in action. The low ball technique is basically refers to the compliance strategy in which the the person are agree by requesting for the offer. low-ball technique. PSYCH 1X03. 9 Examples of Door In The Face. g. B) how behavior shapes attitudes. A professional salary negotiator walks through every piece of a real-world salary negotiation email sample to show you how to negotiate the best compensation. This technique is used very commonly, not only by salesmen and marketing professionals, but examples are rife of such instances being used in everyday life as well (like the example provided above). For instance, the example I’ve brought for this is the. This persuasion strategy involves getting a person to agree to a small request, like asking them to purchase a small item, followed by making a much larger request. Question: Read the below examples and select the one that best describes the low-ball technique. d. Unfortunately, this human behavior can be. , people with a rare disease). “For example, if you have a property listed at $200,000, you’re probably not going to. door-in-the-face effect. The Lowball Technique: A Walkthrough. Door-in-the-face. Freedman (born 1937) and Scott C (ameron) Fraser (born. The Lowball Technique . Lowball . Snowball Sampling: Definition . Updated: 11/21/2023. Contents. This tactic makes an extreme proposal (either very high or very low) in the negotiation. You’re purchasing an online airline ticket, but just before you process your payment they offer you 5% off your ticket purchase if. After she has committed to buying the car, the salesperson points out that adding a stereo, an air. the lowball technique will result in an improved job offer that you can negotiate with a standard counter offer. Effects of initial request size and timing of a second request on compliance: The foot in the door and the door in the face. The _____ technique involves getting a person to agree with a low-cost request first and only later impose additional hidden costs. It begins. Negotiation techniques such as making the first offer is a debate among negotiation researchers. docx - The Low Ball Technique There. Identify forms of persuasion with examples in everyday life. He then reduces the price without being bargained with, using excuses about being kind, needing to sell everything today and so on. Lowball - Highball. The foot in the door strategy (Gass & Seiter, 2018, p. Door in the face is an influencing technique that involves an initial outrageous offer that is designed to fail followed by a more reasonable request. In a negotiation, being aware of hard-bargaining tactics is crucial. Doc Preview. First, get the target to commit to the offer verbally or in writing. the lowball technique D. -that's-not-all technique. o same principle as the low-ball technique- they become committed to the low-priced "bait," good deal is taken away, the. Door in the face. Question 5 1 / 1 pts The television show, Scared Straight, depicts hardcore felons yelling at adolescent criminal offenders. Three examples of the low ball. foot-in-the-door effect. if the task or topic of the initial, small request is unrelated to the larger target request. Ask a Trojan Question. What Are the Foot in The Door Technique Examples. You can get some information by sending up a Trial Balloon and watching. 05 or p , . A classic example of low-balling is when a car dealership lists a car for $14,000 to get you to agree to buy it and later changes the price to $16,000. This arguably unethical method of gaining agreement from a person is found in sales negotiation scenarios. WHAT DOES LOW-BALL TECHNIQUE MEAN? The low-ball technique works on the principle where the primary offer is made out to be extremely appealing and when the persuader has agreed to the sale, the price of the product is raised. Blake, one of the bachelors, cheated on his girlfriend while at Stagecoach. Question: Question 22 3 pts whereas the low-ball The "That's Not Alli" technique takes advantage of (the). Bundy? He is prejudiced, but does not discriminate against women. Identified Q&As 100+ Solutions available. Results demonstrate the superiority of the. 00 an hour in the past and I offer 8. This time, the low-ball technique is like the opposite of the that’s not all technique. In this technique you start by offer your product or service at a lower price. Compared the efficiency of 2 compliance without pressure techniques: the foot-in-the-door technique by J. Relatively significant difference in the percentage effect of using these two methods compared to control is high. D) the difference between cognitive dissonance theory and self-perception theory. asking for a small commitment and, after gaining compliance, ask for a bigger commitment. It is a system where people in a given agreement will still agree when one of the involved parties ups or changes the original terms of the agreement. Understand the definition of the low-ball technique and the psychology behind it. b. Lowballing Examples. We all belong to many overlapping social groups; and within the structure of the group, we occupy a. If a smaller request is granted, then the person. It can, however, seem like a negotiation. Low-balling is a technique designed to gain compliance by making a very attractive initial offer to induce a person to accept the offer and then making the terms less favorable. The lowball technique is related to Cialdini's principle of _____. For example, “some negotiators may find it helpful to role-play making the first offer and repeat this behavior in a safe simulation setting until they feel comfortable enacting it in a real-world negotiation. Now, the difference between the lowball technique and the foot-in-the-door technique is that the foot-in-the-door assumes that agreeing to a small request will increase the. If your house is competitively priced, this would be considered a lowball offer. Although Cialdini et al. It’s particularly useful when studying sensitive topics. These donors upgraded from an average of $65 to nearly $7,000. example, especially when dealing with olderstudies, meta-analytic reviewers often must rely on p -values that have been roundedoff to p , . -door-in-the-face technique. Lowball/Highball. Overview lowball technique Quick Reference A technique for eliciting compliance that is most often used in commercial transactions. door-in-the-face technique page 290. 309) is when a small request is asked before a large request. C. (1978, experiment 1) 1 examined if students would agree to participate in a psychological experiment, which was scheduled very early in the morning. __________ is the process of changing one's own behavior to match that of other people. (D) When the person admires the group. The Low-Ball Technique is a technique used in sales and other styles of persuasion to offer products or services at a bargain price in order to first attract a buyer, but then adds on additional expenses to make the purchase less of a bargain than originally thought. A change in behavior, belief, or both to conform to a group norm as a result of real or imagined group pressure. It was first demonstrated by Robert Cialdini and colleagues in the 1970s. These are particularly powerful if, for example, a professional athlete is pitching a. Logos is the use. message source message content message target. A meta-analysis of published low-ball studies found that the procedure is a. anti-smoking advertisements that use charts and graphs to show how many people die from smoking-related causes each year C. The lowball technique consists of four steps to obtain an attractive offer that the target is likely to accept. Nevertheless, we often do not pull back. Highball/lowball is one of the oldest hardball tactics. For example: In a car dealership, the salesperson may use the highball/lowball tactic by starting with an inflated price for a car, hoping that the customer will feel compelled to negotiate a lower price. A classic example of low-balling is when a car dealership lists a car for $14,000 to get you to agree to buy it and later changes the price to $16,000. Deindividuation. Car salespeople have been observed using the lowball strategy to increase the likelihood that the customer will purchase a car. yup! in kaplan theres also the low ball technique; where the person (ex. 4. But is the low-ball technique more effective than the foot-in-the-door-technique?Extract of sample "Techniques in Psychology - Bait and Switch Technique". For example, you availed of an insurance coverage at a considerable fair price, however your agent told you that there have been changes in the current price of the. The commercial features an attractive supermodel who. The low-balling technique is commonly used among salesmen and advertisers. The low-ball technique involves making a request and gaining agreement from a person, then changing the terms of the deal at the last minute. the lowball technique. The low-ball technique. Ingratiation is a social process in which people can relate on a personal level to others. What best accounts for this attitude shift? A)Snowball sampling, also known as chain-referral sampling, is a non-probability sampling method where currently enrolled research participants help recruit future subjects for a study.